There are 24 carat marketing lessons to be learned from the Californian Gold Rush of 1849. Geoff Copps extracts the nuggets.
Geoff Copps
Geoff is Managing Partner, Head of Data for IPG Mediabrands in the UK. His role involves building and managing agency tools, as well as providing data planning and activation expertise across key client accounts. In the past, Geoff has worked in research supplier and media owner roles at Kantar TNS and the Telegraph. He is an IPA Fellow and is actively involved in UK media currency development.
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As crazy as it seems, there are valuable marketing lessons to be learned from the world of internet trolling, writes Geoff Copps.
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