Claire Myerscough, business intelligence director at News International Commercial, says newspapers are trailing behind when it comes to creating simple and flexible solutions for buying and selling…

Claire Myerscough, business intelligence director at News International, explains why ‘word of mouth’ will be more important than ever in 2010…

Claire Myerscough, News International Commercial business intelligence director, explains how commoditisation can create a false economy for advertisers …

Claire Myerscough, commercial business intelligence director at News International, explains why IPA Touchpoints is the foundation for joined-up thinking …