Christina Goodman, director of global marketing and client development, Dynamic Logic, looks at aggregated results from the latest mobile research studies in the UK and US and sees what they can tell us about mobile brand advertising performance…From over 30 AdIndex for Mobile research studies conducted in the US and the UK across a number… Continue reading Exposure to Mobile Advertising Can Positively Shift Brand Metrics

Christina Goodman, head of global marketing and business development at Dynamic Logic, examines the findings of new research looking at consumers’ opinions of advertising…Print advertising generates the most positive reaction with UK consumers and is seen as having the most relevance, according to Dynamic Logic’s latest AdReaction study, which gauges consumers’ opinions of advertising.Newspaper and… Continue reading Print Advertising Most Popular And Relevant Medium

Christina Goodman, head of global marketing and business development at Dynamic Logic, discusses how recent research from the company suggests that social networking sites present a unique platform where brands can connect with consumers.Social networking sites have enjoyed an undisputed popular growth phenomenon over the past few years. MySpace, Facebook and LinkedIn currently offer advertisers… Continue reading Opportunities And Challenges For Brands On Social Networking Sites