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While the summer of sport may increase the chance of reaching consumers at scale, it also increases the chances of unsuitable placements or wasted spend.

With a new government on the way, we must show that when the industry is called to act, it can do so successfully — this is where the Online Advertising Taskforce comes in. 

As consumers are found to increasingly avoid the news, Snoddy examines what is behind this and what needs to change to reverse the tide.