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The queen sacrifice: Is Google bringing us closer to the demise of third-party cookies?

The queen sacrifice: Is Google bringing us closer to the demise of third-party cookies?

In the chess match that will decide the fate of third-party cookies, Google has pulled a Bobby Fischer. What does this mean for the industry? 
Vivendi posts 5.8% organic growth

Vivendi posts 5.8% organic growth

Revenue reached €9.05bn for H1, driven by “excellent performances” of Lagardère and Canal+.
NBA rights deal highlights importance of live sports and impact of streaming

NBA rights deal highlights importance of live sports and impact of streaming

Analysis: The NBA has tripled the value of its TV rights despite declines in viewership, as live sports have become increasingly important to broadcasters and streaming companies.
Effectiveness expert Grace Kite sells consultancy to Analytic Partners

Effectiveness expert Grace Kite sells consultancy to Analytic Partners

The advertising effectiveness specialist has sold Magic Numbers to the US-based consultancy and software provider.
The Future of Video launches in December

The Future of Video launches in December

The fringe event during The Future of TV Advertising Global will bring a new audience and “unusual suspects”.
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Opinion

Programmatic DOOH is the secret weapon in capturing on-the-go consumers

The convergence of retail and programmatic DOOH offers a powerful combination of precision-targeting, dynamic engagement and the ability to capture attention effectively. 

Why holding companies should support Who Cares?

Join us on 12 September as we find ways to create effective and engaging advertising, through smart thinking from specialists, and develop a better ad industry for today and tomorrow.

Let’s take the red pill and explore Wonderland together

In recent years, we have become addicted to the blue pill of certainty. But there is a cure: human ingenuity. We need not fear progress and change and the unpredictable.

Industry News

Acast posts strong growth amid continued listener decline from iOS update

Acast posts strong growth amid continued listener decline from iOS update

Gracenote powers new contextual CTV categories for targeted advertising

Gracenote powers new contextual CTV categories for targeted advertising

JCDecaux appoints Mark Halliday and Richard Simkins to bolster digital and transport growth

JCDecaux appoints Mark Halliday and Richard Simkins to bolster digital and transport growth

JCDecaux UK H1 organic growth surges to 30%

JCDecaux UK H1 organic growth surges to 30%

ITV ad revenue up 10% thanks to robust Euro 2024 performance

ITV ad revenue up 10% thanks to robust Euro 2024 performance

Tubi encourages people to take back their time as it makes UK debut

Tubi encourages people to take back their time as it makes UK debut

Stories that mattered this week: Google’s cookie reversal, Netflix, Teads/Outbrain

Stories that mattered this week: Google’s cookie reversal, Netflix, Teads/Outbrain

UK adspend hits Q1 high as optimism continues

UK adspend hits Q1 high as optimism continues

Data Analysis

More people now believe in advertising’s positive impact

More people now believe in advertising’s positive impact

Streaming ad tiers show varying degrees of success in the UK

Streaming ad tiers show varying degrees of success in the UK

Rajar Special: top four takeaways for Q1 2024

Rajar Special: top four takeaways for Q1 2024

Commercial radio ‘on a roll’ with record reach and share

Commercial radio ‘on a roll’ with record reach and share

Data Snapshot

Data-led charts from across the UK media landscape

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Upcoming Event

The Future of Media - Manchester

The Future of Media, the flagship conference powered by The Media Leader and run by its parent Adwanted Events, has launched The Future of Media Manchester.


Taking place at the Royal Northern College of Music, The Future of Media Manchester will bring together over 400 leaders and rising stars.


Key discussion points at the event include best practices in commercial media buying, selling and planning, as well as deep dives into evolving media business models and market opportunities.the hood of some of the world’s best performing brands.


26 September, 2024

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