With the summer in full swing, it’s remarkable how different the attitude towards holidays is between the UK and US, and never more so than over July and August period.
Wayne Blodwell
Wayne was one of the earliest users of programmatic technologies in the UK and has since held various positions which have helped brands leverage the increasing importance of programmatic. He founded The Programmatic Advisory in 2016 to take this to the next level with a completely non-conflicted consulting service. Wayne is a current member of the Drum Digerati (the top 100 most influential people in advertising in the UK) and has been short-listed for Digital Trading Leader of the Year twice.
Wayne is responsible for the day-to-day running of The Programmatic Advisory as well as working with clients on projects to develop their programmatic capabilities globally. Wayne enjoys the fact that there isn’t a one-size-fits-solution for programmatic for brands and publishers, and loves creating strategically robust solutions based on what’s right for the client.
LATEST ARTICLES
Managing the time difference is one of the most difficult parts of moving from the UK to the US. Doing so requires strategy and rule-setting.
Global approaches are supposed to standardise ways of working, but in standardising, advertisers are going to miss huge opportunities to drive home competitive advantage, writes Wayne Blodwell.
It feels like Brits and Americans are speaking an entirely different language in these mature ad industry markets.
In a new column, TPA Digital founder Wayne Blodwell writes about the wins, fails and OMGs when it comes to UK media businesses trying to set up shop in the US. First off, how to get your head around the sheer scale of the US market.
When brands need to make budgets work harder, leaning in to programmatic supply chain can save costs.
Partner content: Ahead of Mediatel’s Automated Trading Debate, Wayne Blodwell, founder and CEO of The Programmatic Advisory, outlines which areas are most likely to influence the industry in the future.