With the summer in full swing, it’s remarkable how different the attitude towards holidays is between the UK and US, and never more so than over July and August period.
Managing the time difference is one of the most difficult parts of moving from the UK to the US. Doing so requires strategy and rule-setting.
Global approaches are supposed to standardise ways of working, but in standardising, advertisers are going to miss huge opportunities to drive home competitive advantage, writes Wayne Blodwell.
It feels like Brits and Americans are speaking an entirely different language in these mature ad industry markets.
In a new column, TPA Digital founder Wayne Blodwell writes about the wins, fails and OMGs when it comes to UK media businesses trying to set up shop in the US. First off, how to get your head around the sheer scale of the US market.
When brands need to make budgets work harder, leaning in to programmatic supply chain can save costs.