No, the label ‘podcast’ doesn’t lend itself to a targeted advertising business model. But despite that, it works, argues Publicis Media’s associate insights director.
Scott Thompson
Scott is Associate Insights Director in the Publicis Media Data Sciences team, where he supports the development, roll out and support of insight tools across the Publicis Media agencies and practices.
He also sits on the UKOM Technical Board, the IPA Television Research Advisory Board and Market Research Advisory Board, and has run training sessions for the IAB and MRG, as well as Publicis Media, covering topics including social media research, data visualisation and business intelligence.
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Scott Thompson uses Starcom MediaVest Group’s ECHOscreen tracking tool to look at the mentions of the Eurovision competition on Twitter…
Scott Thompson, Starcom MediaVest’s digital research manager, on the latest edition of Emerging Spaces: Pulse, which looks at tablet devices in 2012 and what the “post PC” world really means…
Starcom MediaVest’s digital research manager Scott Thompson (and Mat Morrison) give an agency point of view on what Facebook’s latest conference really means for marketers…
Scott Thompson, digital research manager at Starcom MediaVest Group, says that while the tech world gets caught up with the smartphone platforms and the competition between them, a more interesting and important area to look at is the users, and the way the platforms are designed to configure different kinds of behaviours…