UK regulator Ofcom has said it will review the time and frequency of TV ad breaks, with results expected later this year.
Who’s funding ad fraud? Advertisers. And not just the “disreputable” ones – there aren’t enough of them to account for this.
Rather than focus on what we want connected TV to be, let’s look at what it currently excels at.
Partner content: The directory features hundreds of companies in the audio industry from broadcasters to ad-tech to governance.
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Programmatic is a complex and mixed landscape but there are well defined strategies to navigate it safely and successfully.
Globe-spanning mega-IPs create genuine canvases for big, bold brand storytelling that has the guaranteed reach.
There may be moves afoot to make the state-owned broadcaster too unattractive to buy. But can Boris Johnson hang on long enough to push it through anyway?
