The Future of Brands
The media strategy event for marketers at the world's leading brands
Are marketers creating unnecessary limitations for themselves by sticking to the 60/40 media split?
Media owners have every right to impose limitations on journalists working elsewhere, but more flexibility will only benefit their brand in the long run.
Emmi Caffe Latte has become the latest brand partner for ITV2’s popular youth dating show Love Island.
Ecommerce functions are still managed through “fragmented and siloed” models which must evolve, a report by the WFA and Dentsu warns.
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
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As Channel 4 and Sky announce their new slates, will familiarity breed contempt?
An important consultation about the future of online advertising regulation threatens to disappoint.
Even if Boris Johnson survives a damning report by Sue Gray, robust journalism is the reason we know about Partygate at all.