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Opinion

Dynamic creative optimisation’s many advantages are barely noticed now — but the ongoing deprecation of third-party cookies and growing data privacy limitations could change that. 

Being disruptive increases your brand value. But you can only define your approach to disruption once you have understood both the enemy and yourself.

Cannes Lions 2024 marked a turning point in how brands, agencies and industry bodies view the importance of quality journalism and why advertisers need to support it. But we can do more.