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Between a rise in anti-Semitism on TikTok and X and a pledge for more of the same from News Corp, brands should vote with their feet in pursuit of more positive contexts for their ads.

Peter Field explained to Omar Oakes that audiences cannot become deeply engaged in pieces of entertainment in 15 or 30 seconds, and likened short-form video to chewing gum.

Mediatel Connected’s head of research Anne Tucker brings highlights from the Media Research Group conference, from overarching themes and standout speeches, to shenanigans outside the conference room.