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The Future of Brands
The media strategy event for marketers at the world's leading brands
Does the creative or the media platform drive and hold your attention, asks Karen Nelson-Field in her latest Attention Revolution column.
The additions will increase Ozone’s total deduplicated platform reach by more than 200,000 readers each month.
Let’s hope our media industry can do better than our political masters when it comes to cracking hybrid working, writes the editor.
Global revenues from over-the-top (OTT) TV episodes and movies will grow by more than 65% over the next five years, new research has found.
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Brands do not need to own every moment and it is time for them to pick their battles.
Musk’s belief in freedom of speech and self-promotion over a traditional ad model could be a double-edged sword.
BARB’s Justin Sampson calls for the participation of online streamers in the next stage of development for the UK’s TV audience measurement body..