Connected TV World Summit
The Number-One thought-leadership event for the international TV distribution market.
12-13 March, 2024
Reddit is expected to go public next month. In its S-1 filing, the world got a peek into its finances for the first time.
Event marking one year of the Essence and MediaCom merger was attended by partners including ITV and Channel 4.
TikTok’s head of client measurement for Europe, Israel and global gaming, Steve Lockwood, does not see TikTok as like TV or taking TV’s audiences, but instead that they are more complementary to each other.
Agency holding companies are not expecting a swift recovery in tech expenditure, according to their latest earnings calls.
Watch: Comcast’s president of advertising, James Rooke, speaks to The Media Leader about the importance of accountability, choice and transparency as TV advertising transforms in the connected age.
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With consumers having to make purchase decisions influenced by seemingly opposing economic and environmental forces, brands need to carefully balance their messages.
With marketing budgets squeezed, dynamic digital OOH offers cost-effectiveness, ease of implementation and adaptability.
The industry will be closely watching how Ofcom rules on GB News’ People’s Forum: The Prime Minister.