Upcoming Event
The Future of TV Advertising Canada
How the Canadian TV market completes the multiplatform TV jigsaw, unifying audiences, planning and measurement – and maximising the value of non-linear homes to advertisers and media owners.
Brands including Coca-Cola and Sony have generated a combined $27.4m in brand placement value from Netflix’s Stranger Things 4, Kantar data shows.
Remember the value of TV as inflation bites
Overall inflation and TV inflation aren’t really linked. But their relationship matters in terms of effectiveness, writes Thinkbox’s research and planning director.
Diversity isn’t just for Christmas
Christians don’t just spend money Christmas. Why would you assume LGBTQ+ people only buy products during Pride month?, asks UM’s strategy chief.
Acquisition target Vice Media was the future once. What now?
Vice have discovered that today’s daring young rebel will always be tomorrow’s embarrassing old coot.
100% Media Roundup: Walmart, Reddit, Vice, Sinclair, Netflix, TikTok
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
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Opinion
Think about how you as a brand can help. Do not think about how you can sell.
Once again the Mail is backing the wrong horse and a terrible reckoning is likely under a Truss Premiership.
The Lionesses’ win last month signals an opportunity for brands to tap into an evolving cultural conversation.
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