UK regulator Ofcom has said it will review the time and frequency of TV ad breaks, with results expected later this year.
Who’s funding ad fraud? Advertisers. And not just the “disreputable” ones – there aren’t enough of them to account for this.
Interview: Two of TikTok’s leading execs, Stuart Flint and Trevor Johnson, tell The Media Leader what’s next.
Global has won the advertising contract for London Gatwick for another five years.
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Rather than focus on what we want connected TV to be, let’s look at what it currently excels at.
Programmatic is a complex and mixed landscape but there are well defined strategies to navigate it safely and successfully.
Globe-spanning mega-IPs create genuine canvases for big, bold brand storytelling that has the guaranteed reach.
