Upcoming Event
The Future of TV Advertising Global
The leading international advanced TV advertising thought-leadership event returns to Kings Place in London.
5-6 December, 2023
100% Media: news analysis, opinion, trends, data & jobs
Between a rise in anti-Semitism on TikTok and X and a pledge for more of the same from News Corp, brands should vote with their feet in pursuit of more positive contexts for their ads.
Guardian and Sony ink ‘first-look’ content rights deal
Analysis: Does a deal between media owners herald a greater use of journalism in entertainment media as publishers seek to diversity revenues?
Newsworks Awards 2023: Bicycle London wins Chair’s Award for Sarson’s campaign
Agencies including OMD UK, EssenceMediacom, Spark Foundry and Zenith UK were honoured at Newsworks’ annual awards, celebrating the very best in multi-platform newsbrand advertising
UKTV creates ‘U’ masterbrand for streamer and free channels
UKTV will launch a “masterbrand” to bring together its free-to-air channels and free streaming service.
The Fishbowl: Nicole O’Shea, GB News
GB News’ commercial director shares the biggest turning points of her career and what is coming up in conversations with clients.
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Opinion
Peter Field explained to Omar Oakes that audiences cannot become deeply engaged in pieces of entertainment in 15 or 30 seconds, and likened short-form video to chewing gum.
Mediatel Connected’s head of research Anne Tucker brings highlights from the Media Research Group conference, from overarching themes and standout speeches, to shenanigans outside the conference room.
Nabs’ principal business psychologist shares ways to protect and support both your and your team’s mental health during “the seasonal squeeze”.
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