Upcoming Event
The Future of TV Advertising Global
The leading international advanced TV advertising thought-leadership event returns to Kings Place in London.
5-6 December, 2023
100% Media: news analysis, opinion, trends, data & jobs
Interview: ITV CEO Carolyn McCall spoke about the launch and future of ITVX, being ‘a national champion’ and going after digital spend.
Podcast: The future of TV is… anxious?
Editor-in-chief Omar Oakes breaks down takeaways from The Future of TV Advertising Global event alongside reporters Ella Sagar and Jack Benjamin.
Amazon Ads inks three-year agency deal with IPG Mediabrands
Amazon Ads and IPG Mediabrands have entered into a three-year deal to help advertisers reach audiences through Prime Video ads.
The true cost of ad fraud – and how to combat it in 2024
The reason fraud proliferates is that as an industry we don’t take the available steps to mitigate. Time for a New Year’s Resolution.
Stop focusing on ‘Gen Z’: we’re missing the true audience challenge
Marketing’s focus only on the younger generations and their behaviours means we are missing the full picture of digital changes across all age groups.
Advertisement
The Media Leader
Sign up nowReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Opinion
Dynamic optimisation using AI should be a good thing for broadcasters’ connected TV services, but it’s uncertain whether the industry can adapt to make it happen.
Innovations in content-aware encoding are transforming video streaming, explains VisualOn’s strategic consultant.
We must inspire the younger generation to get into the media industry to make a real change and ensure a more diverse future.
Our next event
