Upcoming Event
The Future of TV Advertising Canada
How the Canadian TV market completes the multiplatform TV jigsaw, unifying audiences, planning and measurement – and maximising the value of non-linear homes to advertisers and media owners.
A lack of synergy following the merger of WarnerMedia and Discovery has led to underperformance, Warner. Bros Discovery said in its earnings.
WPP share price drops despite improved forecast
WPP share price fell more than 7% today despite revenue growth and an upgrade of its full-year guidance.
How Twitter can win back advertisers
Pointing the finger of blame at Musk only hides Twitter’s failure to evolve and adapt.
How to ensure influencer campaigns are representative and meaningful
Reach should not be the only consideration for advertisers, who can help the development and growth of an influencer in their media journey.
100% Media Roundup: InfoWars, Sinclair, DAZN, RTL Group, Twitter
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
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Opinion
Strike when the iron is hot, advises Suzy Coen from Mediatel Jobs’ partner Jobbio.
As consumers’ budgets are squeezed further by hikes in streaming prices, brands need to think “radically” about opportunities to retain customers in addressable AV.
Is Ofcom turning a blind eye to the drip drip drip of misinformation and occasionally hysterical doom-mongering GB News and TalkTV are churning out?
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