Upcoming Event
The Future of TV Advertising Canada
How the Canadian TV market completes the multiplatform TV jigsaw, unifying audiences, planning and measurement – and maximising the value of non-linear homes to advertisers and media owners.
Are advertisers realising that agency relationships are more important than they realised, asks the editor.
Gooding: The roar of women’s pride must be heard
Now is the time for a major reset in the attitude of brands to the notion of sponsoring female sport in every sphere. It is time to address their own bias, writes Jan Gooding.
How the ‘grey’ market will upend current approaches to marketing
Adland needs to take proactive steps to prepare for demographic change, argues OMG’s Phil Rowley.
easyJet can now ‘listen’ to Spotify users who want travel tips
easyJet and Spotify have launched a microsite to provide personalised holiday recommendations based on users’ listening habits.
100% Media Roundup: InfoWars, Criteo
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
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Opinion
Pointing the finger of blame at Musk only hides Twitter’s failure to evolve and adapt.
Reach should not be the only consideration for advertisers, who can help the development and growth of an influencer in their media journey.
Strike when the iron is hot, advises Suzy Coen from Mediatel Jobs’ partner Jobbio.
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