We need to change the way we act or ad effectiveness will continue to deteriorate, writes ISBA’s Mario Yiannacou

Facebook’s purchase of virtual reality firm Oculus Rift could, in theory, become a golden goose for advertisers, says ISBA’s Mario Yiannacou – but let’s not get carried away…

This year’s CES showcased some great opportunities for brands looking to use the Internet of Things to connect with consumers – but can they also help transform the UK’s social housing? ISBA’s Mario Yiannacou has a nifty idea…