Brands do not need to own every moment and it is time for them to pick their battles.
More Opinion articles
Musk’s belief in freedom of speech and self-promotion over a traditional ad model could be a double-edged sword.
Whether they knew it or not, the crowds were treated to a non-stop showcase of all things environmental, social and governance.
It’s unfavourable for brand advertisers and doesn’t make any financial sense. So why do these brands’ marketers buy it?
The only thing that will get Rupert Murdoch’s attention is if the advertisers no longer turn up.
Without a mainstream platform, Piers Morgan looks diminished. The ‘global’ reach of his content is worth very little, writes Nick Manning.
Putting a TV ad on a different screen isn’t enough. Every channel across the ecosystem has to have a clear role, strategy and part to play.
Are you honestly doing enough to resist misinformation in online media, asks the editor.
Netflix must take the wheel on steering commercial activity, whether it wants to or not.
A behavioural science view on Elon Musk’s Twitter takeover.