More Opinion articles

Businesses need to take new data regulations seriously rather than look for ways to circumnavigate them if they want engaged consumers.

In the context of slower economic growth and rising input costs, retail media spend growth represents a further headwind for brand owners.

Most copy is forgettable when it is both unremarkable and wedged cheek by jowl amongst other insistent messaging. Space is an advertiser’s best friend.

As media and advertising companies report their quarterly earnings, no one seems interested in talking about the most important resource of all and why it is in such short supply.

The antidote to rainbow washing? Don’t ignore the “11 straight months” of the year.

Candidates avoiding TV for fear of being ‘left-behind’ should reconsider.

Murdoch drops support of Trump in the US, but what does he have in store for the UK leadership contest?

There has never been a more important time to stay attuned to your customers through a flexible research approach.

Advertisers want long-term partnerships and are concerned about the ‘missing middle’, but are broadcasters strong enough to face down Big Tech, asks the editor.

Brands need to go back to their core utility to find their higher purpose or risk becoming irrelevant.