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“It’s a whole new landscape to play in.” What Netflix should do to win marketers – and consumers – over with AVOD.

Global, the media and entertainment group, has invested in tech startup, Odeeo, which specialises in non-intrusive audio ads in mobile games.

GroupM downgraded its 2022 ad business growth forecast from 9.7% to 8.4% but struck an overall optimistic tone about the state of the economy.

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The move would comprise a “third vertical” for the company that currently specializes in music and podcasts.

News sites perform best for time spent watching ads across gender and age groups, new research has found.

Canada’s OOH marketing and measurement body chief Amanda Dorenberg discusses how tech will change outdoor advertising.

The moves come as part of the company’s plans to increase its workforce by 19% in the US to meet growing demand.

Fox News previously cut away from testimony against former President Trump during both of his impeachment trials.

Zenith has downgraded its global advertising expenditure forecast from expected growth of 9.1% to the still-high 8.0%.