Nearly all advertisers are now combining CTV and digital video buys.
The Independent has hired Meena Miles and Jordan Scott as advertising operations director and head of tech operations, respectively.
Compared to TV and cinema, the gaming industry has only recently begun to mature in a way that has opened opportunities for advertisers.
Activist group Brandalism has placed artworks on billboards that satirize marketing for airlines that the group says are contributing to rising greenhouse gas emissions.
In brief: Dentsu has partnered with Comscore to shift its local TV buying to a Comscore-based currency in the US.
In brief: Streaming service, SkyShowtime, launched in Denmark, Finland, Norway and Sweden earlier this week.
In brief: Amazon’s first week of streaming TNF exceeded expectations.
NewsGuard has rated 139 news programs and networks based on an assessment of adherence to basic standards of television journalism practice.
In brief: Teads, the global programmatic platform, has added connected TV inventory to its platform.
In brief: HBO has released two promotional trailers and will share sneak peeks for upcoming shows in the lead-up to the November 8 anniversary.
In brief: Lord Rothermere will become CEO and chairman of Daily Mail and General Trust (DMGT) as Paul Zwillenberg steps down on 30 September.