The trend of skincare products targeting children, promoted by young influencers with the support of cosmetics companies, is a damaging one. Brands can and should do better.
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Free ad-supported TV is growing much more slowly in Europe than the US because of the continued strength of regional broadcasters, according to a leading TV market analyst.
Outvertising’s Cass Naylor joins host Ella Sagar and reporter Jack Benjamin to dissect BBC director-general Tim Davie’s big speech about the BBC’s commercial future and look ahead to how media and advertising will play its part in this year’s UK general election.
| Sam Bird
We need to understand “the most powerful force to influence consumer behaviour” to leverage them on behalf of brands.
Growth reflects unique consumption behaviour in different markets.
TV operators face a “creative tension” with global digital platforms because of their structural approaches to regional versus global ecosystems.
Stop being ashamed. There is an abundance of fantastic work and innovation taking us on the journey back to a proud industry.
BBC director-general Tim Davie set out a plan for more investment in BBC Studios as it looks to reform the licence fee.
Everything about the BBC’s decision to launch ads on podcasts in the UK seems political, writes the editor-in-chief.
Lucy Luke, Snap’s UK head of partnerships, sat down with reporter Jack Benjamin to discuss the company’s strategy of working with publishers and, increasingly, creators.