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The Daily Mail’s commercial arm announced strategy to target the 13m gamers in its extant audience for new content.

During a Thinkbox event last week, agency researchers argued that the industry should instead look at scale, efficiency and time.

Closed-mindedness when it comes to CTV means agencies and advertisers are missing big opportunities as technology continues to advance.  

You will see more sponsored content on The Media Leader as we continue to grow. But our editorial ethos does not change, writes the editor.

Now is the time to set standards and rules to avoid the many arguments that will ensue unless we get a grip over who owns what when it comes to AI, writes the editor-in-chief.

YouTube’s ad revenue increased 21% year on year to $8.09bn and shows little sign of slowdown.

The company reported revenue growth of 21% in Q1, helped by 85% growth in smaller advertisers using the platform.

The Wonderhood co-founder and former Channel 4 CEO argued the industry has put too much focus on the technicality of media choices.

Media agency Starcom’s chief strategy officer Dan Plant is joined by Bloomberg Media’s Duncan Chater and Omar Oakes to delve into how video and original programming have redefined the boundaries of brand engagement and audience resonance. (Partner content)

A World Media Group panel in London discussed how AI has the potential to upset the status quo, even though progress is slower than expected.