While humans are still outperforming generative AI in sonic branding, it is “already not far behind”.
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As Snap looks to become a destination for news consumption, it is investing in “shoulder content” around major cultural moments this year.
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Co-founder of Wonderhood and former Channel 4 CEO will discuss creative decision-making and more next week.
In the second of a two-part feature examining publisher strategies with direct messaging, Subtext’s co-founder and CEO, Mike Donoghue, discusses why SMS is a core part of the future of audience outreach.
There is an art to using sound to create engaging commercials. When done well, the impact is incredible, argues Radioville’s managing partner.
Ella Sagar is joined by Jack Benjamin and Nick Manning to examine the ‘Forbesgate’ scandal and the trouble marketers and publishers are having over efforts to tamp down on adspend being funnelled to Made-For-Advertising sites.
Rob Collier, head of strategy at MTM, reveals new research that shows Netflix’s recent crackdown on password sharing among users was a success.
| Ian Daly
The choice, immediacy and visuals of TV are at their peak, but manufacturers’ pursuit of advertising opportunities risks compromising the viewing experience and, in turn, this golden era.
If AI can read our emotions and respond with the right tone, while solving our problems at lightning speed, do we need humans for customer service?
Maria Ingold, strategy and innovation CTO at media tech company Mireality, discusses her talk about AI and TV distribution at Connected TV World Summit 2024.