A World Media Group panel in London discussed how AI has the potential to upset the status quo, even though progress is slower than expected.
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The way agencies pitch for advertising and media accounts has become “misaligned” with the market’s increasingly flexible approach to partnerships, according to an industry consultant.
While 50% of 18-34s say they trust advertising, just 39% of 35-54s and 22% of those aged 55-plus agree, according to AA research.
From the user interface of Silk Road to medical lessons from sailing, these innovations help us look beyond our immediate surroundings to improve our work.
Yaccarino has flown to London to hold talks with UK media agencies amid another brand-safety crisis for the app formerly known as Twitter.
AudioLab tracks impressions and listen-through rate on digital audio platforms, both streaming and podcast, in real time.
New RTL AdAlliance research compared attitudes towards video content between 11 European markets and the US for the first time.
Welcome to this special four-part series of the podcast, which The Media Leader has produced with Bloomberg Media.
Gen Z over-indexes in watching influencer content and gaming. Are brands struggling to keep up?
The streaming giant’s decision to stop reporting subscriber numbers next year is proof that ad-free media for the masses was always going to be a blip, writes the editor-in-chief.