To bridge the leadership gap in advertising and marketing, organisations must adopt a multi-faceted approach.
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If greenwashing in media and advertising is such a major concern, it doesn’t seem to be working very well, writes the editor.
ACI has the potential to be a game-changer in AI by revolutionising the way brands serve their customers.
We must focus on people, partnering wisely, and let our communication goals guide our channel choice.
The media landscape looks more competitive in the coming years and this should mean a renaissance for advertising, writes the editor-in-chief.
We need more accountability and regulation in an online media-buying market riddled with information asymmetry, writes media and legal specialist Nick Swimer.
No, the label ‘podcast’ doesn’t lend itself to a targeted advertising business model. But despite that, it works, argues Publicis Media’s associate insights director.
Linear, connected TV, radio, podcasts, addressable audio…. isn’t it time to get back to simplicity in media, asks the editor-in-chief.
Agencies find it easier to blame measurement geeks than admit their failures in trading transparency and inaction over ad fraud.
This industry could solve the Made for Advertising issue overnight. But it requires people and their companies to come together, writes Performics’ head of programmatic.