More Opinion articles

Learn from history: resisting innovation invites obsolescence and eventual ridicule, writes Croud UK’s MD.

100% Media 0% Nonsense: The cultural moment for microblogging has passed and Twitter’s model was doubtful before Elon Musk came along. Threads, the Meta copycat, needs to innovate as well leverage Instagram’s scale, writes the editor.

Online display advertising, especially when automated, has become Dr Frankenstein’s monster.

The industry’s scramble to enter the current attention economy is pointless, unless we start focussing on positive attention, writes the MD of Invibes Advertising.

Jobs: The most creative ideas aren’t going to come when people work productively in front of their monitors at home.

Instead of virtual land and virtual shopfronts, start thinking of the metaverse like the offspring of twin technological advancements — the internet and gaming — and carrying half of the DNA of each.

Greater clarity of attention metrics, be it through self-regulation or industry investigation, will unlock more creative thinking.

Having technological access involves a certain level of privilege. Although it’s still new, we may already be in danger of never realising an inclusive metaverse, writes Mindshare’s paid social account director.

Prosperity is no longer a reliable guide to purchasing patterns, writes Wavemaker US’s chief strategy officer.

Advertisers need to be more active stewards of their media investments rather than delegating that entirely to their agencies, writes ANA Group’s executive vice-president.