More Opinion articles

Partisan coverage of Trump’s indictment and Brexit’s impact on travel may appeal to the faithful, but not necessarily attractive audiences for advertisers, writes Raymond Snoddy.

My recent experience of an online marketing tactic shows the negative impact of chasing numbers ahead of the quality of context and effectiveness.

Scepticism about our institutions, including the press, is not necessarily cause for alarm in a healthy democracy where we want trust in media to be earned.

With the growth in mobile, TV broadcasters should look at content and technology that can accompany viewers across screens to avoid media breaks.

Made for Advertising sites generate low quality ads that are less valuable and effective, writes law partner Nick Swimer.

Media measurement is a tough topic that generates strong views but it’s crucial that the marketers who fund media through advertising have confidence in what they are buying. So we’ve got something special for our next Future of Brands conference, writes the editor.

Sky’s UK commissioning team has undergone a reshuffle, but what will the impact be on its original scripted content?

Opinion: Podcasts and podcasters do not exist in a vacuum, and advertisers need to think of them as part of influencer culture.

The future of retail media is bright, but a cluttered market threatens to act as a barrier to exponential growth.

Meta needs a different message—and perhaps even a different narrator—to better communicate its potential.