Investing in accessible advertising helps brands amplify their reach and develop a deeper connection with a large audience.
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Digital commerce will change the face of the marketing industry and Omnicom has gone for a land grab in this fast-expanding sector.
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Rather than adding a raft of resolutions to your New Year to-do list, recognise that you don’t need to solve everyone’s problems alone.
This year, the pendulum will swing back towards talent from technology as this industry rediscovers what made it special, writes the editor-in-chief.
EssenceMediacom’s strategy chief reveals new research into media channel signalling strength.
The News Movement’s Ramin Beheshti on whether social media’s association with misinformation is problematic for news publishers.
World Media Group CEO Belinda Barker reveals what the hot topics on members’ minds for 2024, from elections and AI to cookies and support for quality journalism.
The press must test the record of incumbent political parties for competence, achievement, and decency in 2024. Will there be Damascene conversions on the Right?
Fake out-of-home comes in many forms and out-of-home can embrace some of them to add a string to its bow, argues Kinetic Worldwide’s chief client officer Nicole Lonsdale.