Media trading currencies remain crude in an era that demands sophistication. TV can lead the push to change this amid the abundance of data and research available.
More Opinion articles
Networking opens doors to opportunities, collaborations and career advancement, but it doesn’t need to have the cringe factor.
That hollow feeling from being made redundant will fade. Here’s how to approach the immediate aftermath to get the very best out of the situation.
The launch of ads on Prime Video could change where TV advertising investment goes while increasing the role of retail media in CTV.
Whatever happened between Michael Kassan and UTA, the great dealmaker’s acrimonious exit marks the end of an era for the industry’s so-called power brokers, writes the editor-in-chief.
Understanding the environmental impact of both print and digital advertising is crucial for brands to make sustainable choices that benefit consumers and society.
Brands should think about increasing awareness, collaborating with neurodivergent people and improving communications so that their voices are heard.
Modelling equality from an early age translates into how people behave in the wider world. After all, equality and happiness start at home.
Combining fan data from OTT with that from other social media can open up exciting new revenue streams – and not just for top-tier sports.
It’s up to all of us working in digital advertising if we want to tackle what has quickly become our industry’s greatest threat.