More Industry News articles

Liz Landy, Ipsos’ global head of audience measurement, will leave the company at the end of February, The Media Leader has learned.

Is it a loose and inaccurate metric or one of the most important we need to be watching?

TikTok’s head of client measurement for Europe, Israel and Global Gaming Steve Lockwood joins Jack Benjamin to discuss the issue with last-click attribution and TikTok’s ongoing research into attention measurement.

The entertainment company’s commercial director shares some of the deals she is proudest of, including one involving a dental practice in Hungary, and her favourite recent ads.

Barb data showed a drop in UK households with streaming subscriptions, even as streamers are performing strongly on a global level.

The move seeks to minimise fraud by ensuring ads are being seen by real people.

Acast has reported organic net sales growth of 13% in 2023, despite a “weakened economy” affecting global advertising markets. 

Duncan, who has been CEO of UK publishing unit since 2020, will be replaced by Helen Morris and Steve Prentice.

The measurement company announced the global roll-out of Nielsen One in October 2023.

Norlys, Denmark’s largest integrated energy and telecommunications provider, has gone live with EPG Correction Distillery for its 500,000 customers.