Mindshare’s futures chief, Sophie Harding, looks back on 10 years of trends forecasting and how this helps us make sense of the future.
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Leaders and managers must nurture psychological safety, foster a culture of open communication and commit to progress over perfection, writes Stefanie Daniels.
There are plenty of opportunities for our industry’s practitioners, writes the editor-in-chief.
We need to bring back the generalist to properly serve clients as AI streamlines previously labour-intensive processes, argues VCCP Media’s joint chief strategy officer.
Columnist Nicola Kemp returns to the podcast alongside host Ella Sagar and reporter Jack Benjamin to review the past week’s news in media and advertising.
Investing in accessible advertising helps brands amplify their reach and develop a deeper connection with a large audience.
Digital commerce will change the face of the marketing industry and Omnicom has gone for a land grab in this fast-expanding sector.
While 2023 had been tough for many businesses, there is cause for optimism in 2024. Here’s what you need to know.
Rather than adding a raft of resolutions to your New Year to-do list, recognise that you don’t need to solve everyone’s problems alone.
This year, the pendulum will swing back towards talent from technology as this industry rediscovers what made it special, writes the editor-in-chief.