In brief: IPG Mediabrands has become the first global media agency holding company to partner with Scope3 on a global scale to offer emissions measurement and reporting on digital advertising.
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The editorial calls for the “bare minimum” of a windfall tax on the biggest fossil fuel companies, with funds being redistributed to poorer, more vulnerable countries.
In brief: the suit claimed Google was continuing to track users’ location data despite suggesting such location tracking was disabled.
In brief: Riad becomes Reddit’s VP of global mid-market and SMD sales, while van Zwol becomes Reddit’s VP of ads engineering.
In brief: in addition, strategic investor FirstPartyCapital is leading a £3m funding round to help the company drive expansion across the US and Europe.
Interview: Wavemaker’s CEO, Americas speaks about supporting female employees, clients’ ongoing anxieties, and how focusing on inclusion can help solve the talent crisis.
Former Turner president David Levy and Momentum Worldwide CEO Chris Weil have been named co-CEOs of the new firm.
Covid-era digital consumption habits have remained sticky, providing both opportunity and brand safety challenges for advertisers.
In the week following Elon Musk’s takeover of Twitter late last month, popular misinformation-spreading Twitter accounts saw a 57.04% increase in engagement on the platform in the form of likes and retweets.
In brief: Contract workers’ terminations come as Omnicom and WPP media buying agency GroupM have reportedly urged clients to pause spend on the platform.