Lumen Research merges with Avocet

Lumen Research merges with Avocet
Lumen Research managing director Mike Follett
In brief

Attention measurement company Lumen Research has merged with adtech developer Avocet.

The merger formalises the long-standing partnership between the two companies; the pair worked to develop the Lumen Attention Measurement Platform (LAMP) suite of tools.

In addition, strategic investor FirstPartyCapital is leading a £3m funding round to help the company drive expansion across the US and Europe.

The funding will be used in part to hire four new individuals in the US, including a new team operating out of New York to complement Lumen’s existing presence in San Francisco.

The new company will simply be known as Lumen.

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