If Google places its AI-generated search experience behind a paywall, it raises questions about the future of its business model and the brands and publishers that rely on it.
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CFOs are becoming more important in the decision-making process for connected TV vendors, according to a leading executive at Imax.
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The new ad format will need be sufficiently enticing to lure advertisers away from organic marketing.
Reach’s engagement director, Dan Russell, discusses how WhatsApp has become a “big win” in reaching new audiences.
Paul Gubbins, VP, CTV strategy and Marketing at Publica, reveals how programmatic advertising is now “front and centre” of CTV conversations, having been on the periphery just three years ago.
Ruth Cartwright says the UK’s set-up for trading TV and video is hampering Sky as it competes with global streaming giants.
Marketing experts remember psychologist Daniel Kahneman, who pioneered insights into how consumers really make decisions.
Caroline Johnson, director and co-founder of The Business Model Company, talks to editor-in-chief Omar Oakes about why media agencies are no longer fit for purpose and need to get rid of charging models based on employees’ time.