More Opinion articles

Services like Spotify and Netflix need to be more than just a seamless convenience and one-click utility.

Networking as an expat is hard work. But Americans are an especially friendly bunch, so it need not be too daunting.

Creative media has taken a back seat because creative effectiveness doesn’t properly consider how the message is delivered. 

The UK TV market may — overnight — have a new ad-supported VOD platform with the scale and quality to challenge UK broadcasters.

Brands looking to explore investing in “the sleeping giant” that is retail media, should consider a framework for their strategy. 

You can rightly complain about online monopolies like Google. But when you really think about what advertising wants from media, it’s not more competition, writes the editor.

The Russell Brand allegations remind us why scale in media matters. Without being part of the so-called ‘mainstream media’, how else can journalists hold the rich, famous and powerful to account?

How you think about being ‘passionate’ in media will reveal what kind of media leader you are or want to be. So that’s the question we’re going to keep asking, writes the editor.

Use AI to enhance creativity, not replace it. Truly disruptive marketing comes from human insight and ingenuity, argues Wavemaker UK’s chief strategy and planning officer.

Measurement myths keep persisting for no good reason other than “because we’ve always done it this way”.