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As The Media Leader goes to see what university students think of advertising, our columnists shared their thoughts, with topics ranging from trust to fragmentation to sustainability and attention.

The move comes as executives for Warner Bros Discovery are expected to reveal details about the new streaming service, ‘Max’, on Wednesday, writes Jack Benjamin.

In brief: Cineworld, the world’s second-largest cinema chain, has filed a reorganisation plan with a bankruptcy court which “wipes out” existing shareholdings. 

Simultaneous cinema and OTT releases, progressive product placement and the metaverse — Omnicom’s Phil Rowley predicts what we can expect from the new James Bond.

A deepfake version of the former IPA President Julian Douglas and a deepfake Paul Bainsfair – the IPA’s current Director General – took opposing sides of the AI argument.

TikTok has been fined £12.7m by the UK’s data watchdog for not doing enough to protect the privacy of children.

While 29% of US teens own a VR headset, only 4% of this group reportedly use it on a daily basis and only 14% use it on a weekly basis.

WeAre8’s chief commercial officer shares who her best friend in the industry is and the deal she is proudest of in her career.

Audience intelligence platform NumberEight and in-game audio ad solution provider Odeeo are launching a platform dedicated to lifting women in tech.

Richard Shotton, the author of ‘The Choice Factory’ and ‘The Illusion of Choice’, discusses his new book and what marketers can learn from studying psychology.