The Ad Association’s Lead 2020 reflected a growing tension in adland, writes Bob Wootton. Plus: Accenture quits auditing, ditching ABC and trying to fathom Project Origin.
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Bob Wootton ends the year by collating adland’s loose ends in the hope they can find resolution in 2020.
In the second of two end-of-year specials, experts from across the media and advertising sectors reveal their blueprints for a prosperous future.
The ASA’s first verdicts on gender stereotyping prove what a total mess the entire concept is, writes Dominic Mills.
Last week saw the IAB host a retirement party for Douglas McArthur, outgoing chairman of UKOM and architect of the Radio Advertising Bureau. Here, Dominic Mills interviews McArthur as he looks back on his career.
In the second of two specials, experts from across the media and advertising sectors reveal their blueprints for a prosperous 2019.
As long as fees for consultancy far outweigh those for audit, the consulting tail will wag the auditing dog – and pimped audits and subsequent casualties will endure, writes Bob Wootton.
Richard Foan, executive chairman of the Joint Industry Committee for Web Standards (JICWEBS), is to step down at the end of 2018 – exactly 20 years since the foundation of the original committee.
>Commercial TV’s Contract Rights Renewal is outmoded and must change, writes Bob Wootton. Here’s what needs to happen.
Why couldn’t Accenture come up with a better word than ‘cagency’ to describe its new business model, asks Dominic Mills. Plus: indie media network Local Planet is upping the ante, and why it’s about time for #timeTo