100% Media: news analysis, opinion, trends, data & jobs


Media Leader

In partnership with SRDS

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox. Sign up now


Move away from “perfection” and start embracing change, implementing stronger employee value propositions and investing in the talent of tomorrow.

We need metrics that are comparable on a like-for-like basis while recognising that no one single metric shows the best result.

The actions that the industry takes now will have big repercussions further down the line and, if you do nothing, don’t expect a happy ending.