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The queen sacrifice: Is Google bringing us closer to the demise of third-party cookies?

In the chess match that will decide the fate of third-party cookies, Google has pulled a Bobby Fischer. What does this mean for the industry?

NBA rights deal highlights importance of live sports and impact of streaming

Analysis: The NBA has tripled the value of its TV rights despite declines in viewership, as live sports have become increasingly important to broadcasters and streaming companies.

OpenAI unveils SearchGPT, its AI-powered search engine, vying for Google’s crown

OpenAI has officially entered the search engine arena with SearchGPT, its AI-powered tool designed to revolutionize how we find information online

Publicis Groupe to create global influencer powerhouse with Influential acquisition

Publicis Groupe acquires Influential, the world’s largest influencer marketing company by revenue

Gracenote powers new contextual CTV categories for targeted advertising

Gracenote teams with major CTV players to optimize contextual ad targeting

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Opinion

Claire Kimber

In recent years, we have become addicted to the blue pill of certainty. But there is a cure: human ingenuity. We need not fear progress and change and the unpredictable.

Sundance DiGiovanni

Marketers would be wise to follow developments of the Apple Vision Pro and how gamers are using the tech. It offers brands the opportunity to test and understand ahead of the eventual introduction of advertising.

Sam Drury

Broadcasters must better embrace tech and learn from streaming platforms by introducing concepts such as gamification. Moreover, they need a strategic approach to manage all these changes.

Industry News

Retail Media Networks: A tale of growth and uncertainty (ANA)

Tubi encourages people to take back their time as it makes UK debut

4A’s CEO Marla Kaplowitz to step down in 2025

NBCUniversal offers first-ever commercial-free hour during Paris Olympics opening ceremony

Google touts AI Overview strategy amid mixed financial results

Google cookie U-turn: Industry is ready to move on, leaders say

Yelp unveils new features to help advertisers

Reddit teams up with major sports leagues to supercharge fan experience

Data Snapshot

Data-led charts from across the UK media landscape

Find out more about the UK's most comprehensive aggregator of media data.

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The Future of Media, the flagship conference powered by The Media Leader and run by its parent Adwanted Events, has launched The Future of Media Manchester.

Taking place at the Royal Northern College of Music, The Future of Media Manchester will bring together over 400 leaders and rising stars.

Key discussion points at the event include best practices in commercial media buying, selling and planning, as well as deep dives into evolving media business models and market opportunities.the hood of some of the world’s best performing brands.

26 September, 2024