The Future of Brands
A vision for the future: How will you be remembered?
April 25, 2023
In brief: Google has started rolling out its Ads Transparency Center which will allow users to learn more about ads they see, including YouTube, Search and Display. All ads from verified advertisers are searchable on the hub.
In brief: Microsoft says its goal is to “drive more traffic to publishers in this new world of search”.
The Media Leader’s new columnist Nicola Kemp joins Omar Oakes to talk about the progress women have made in making media a more equitable career and the barriers which still remain.
Publishers have had potential revenues from their IP stolen from tech vendors, their trade bodies allege, and the problem may only become bigger with the rise of AI, writes Jack Benjamin.
Made for Advertising sites generate low quality ads that are less valuable and effective, writes law partner Nick Swimer.
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Media measurement is a tough topic that generates strong views but it’s crucial that the marketers who fund media through advertising have confidence in what they are buying. So we’ve got something special for our next Future of Brands conference, writes the editor.
Sky’s UK commissioning team has undergone a reshuffle, but what will the impact be on its original scripted content?
Opinion: Podcasts and podcasters do not exist in a vacuum, and advertisers need to think of them as part of influencer culture.