The Future of Brands
The media strategy event for marketers at the world's leading brands
The $150m penalty amounts to roughly 3% of Twitter’s 2021 revenue ($5.08bn), most of which was generated through advertising.
Are marketers creating unnecessary limitations for themselves by sticking to the 60/40 media split?
Ecommerce functions are still managed through “fragmented and siloed” models which must evolve, a report by the WFA and Dentsu warns.
Media owners have every right to impose limitations on journalists working elsewhere, but more flexibility will only benefit their brand in the long run.
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
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Does the creative or the media platform drive and hold your attention, asks Karen Nelson-Field in her latest Attention Revolution column.
Brands do not need to own every moment and it is time for them to pick their battles.
Musk’s belief in freedom of speech and self-promotion over a traditional ad model could be a double-edged sword.