100% Media: news analysis, opinion, trends, data & jobs

Advertisement

The
Media Leader

In partnership with SRDS

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox. Sign up now

Opinion

Media measurement is a tough topic that generates strong views but it’s crucial that the marketers who fund media through advertising have confidence in what they are buying. So we’ve got something special for our next Future of Brands conference, writes the editor.

Sky’s UK commissioning team has undergone a reshuffle, but what will the impact be on its original scripted content?

Opinion: Podcasts and podcasters do not exist in a vacuum, and advertisers need to think of them as part of influencer culture.