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Generation gap: Youth more trusting of advertising than older people

While 50% of 18-34s say they trust advertising, just 39% of 35-54s and 22% of those aged 55-plus agree, according to AA research.

5 innovations outside our industry you should know about

From the user interface of Silk Road to medical lessons from sailing, these innovations help us look beyond our immediate surroundings to improve our work.

X CEO Linda Yaccarino on mission to woo UK agencies in London

Yaccarino has flown to London to hold talks with UK media agencies amid another brand-safety crisis for the app formerly known as Twitter.

Adwanted rolls out cross-platform digital audio measurement tool

AudioLab tracks impressions and listen-through rate on digital audio platforms, both streaming and podcast, in real time.

European viewers ‘less tolerant’ of ads than in the US

New RTL AdAlliance research compared attitudes towards video content between 11 European markets and the US for the first time.

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Opinion

Omar Oakes

The streaming giant’s decision to stop reporting subscriber numbers next year is proof that ad-free media for the masses was always going to be a blip, writes the editor-in-chief.

Ian Mc Grath

In an update on a 2020 piece, Ian Mc Grath looks at ways to improve integrated campaigns as we shift from an “either/or” approach to “and” thinking.

Stefanie Daniels

It’s not just about speaking loudly; it’s about speaking wisely, kindly and together. It’s about changing the narrative for the next generation of little girls.

Data Snapshot

Data-led charts from across the UK media landscape

Find out more about the UK's most comprehensive aggregator of media data.

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