WPP acquires ecommerce consultancy

WPP acquires ecommerce consultancy
News in brief

Agency group WPP has acquired Newcraft, a data-first European ecommerce consultancy.

The business will join the Wunderman Thompson global network and strengthen digital commerce capabilities in Northern Europe, combining transformation strategy with operational commerce expertise.

Newcraft was founded in 2007, has 155 employees and is based in the Netherlands.

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