WPP acquires sonic branding agency Amp

WPP acquires sonic branding agency Amp
Michele Arnese: Amp's founder and global CEO
In brief

WPP has acquired global sonic branding agency Amp.

Amp, founded in 2009 by Michele Arnese its global CEO, will join WPP brand and design consultancy Landor & Fitch.

The business has 60 employees across US, Europe and Asia, and has created sonic identities for Mastercard, Mercedes-Benz, Kraft Heinz, Deloitte, Shell, and General Motors.

Arnese spoke at our Future of Audio Europe event last year about the power of how sonic brand can help consumers recall, engage and feel strong emotions, alongside Dr Diana Omigie, a cognitive neuroscientist & lecturer at Goldsmiths University.

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