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Our top 10 most-read news stories of 2022

Our top 10 most-read news stories of 2022
A selection of our most-read stories- can you guess the headline?
2022 in review

From sustainability, the talent crisis and trust in media, to ad fraud, inflation and Netflix’s ad tier, The Media Leader has covered a lot of news this year, but what were our most-read stories?

 

1. BT Sport and Eurosport UK complete merger

In September, Warner Bros Discovery and BT Group have completed a merger of BT Sport and Eurosport UK.

2. Danny Donovan launches media agency Build Media with support from Miroma Group

In April, Danny Donovan, the former UK CEO of Mediahub, launched a media planning and buying agency, supported by Miroma Group.

3. UKTV relaunches W as free-to-air channel

In March, UKTV is taking its entertainment channel W free-to-air on Freeview and video-on-demand as it hopes to significantly increase audience reach for the entertainment channel.

4. Rajar Q4 2021: Digital nears two-thirds of all UK radio listening

In February, Rajar data found total digital listening made up 64.4% of all radio listening.

5. Campaign launches for ‘forgotten’ Covid families

In October, newsbrands and agencies mSix&Partners and The&Partnership supported a campaign to raise awareness of half a million vulnerable people in the UK who have to continue shielding from Covid-19 and can’t lead normal lives.

The Media Leader Podcast: The #Forgotten 500k

6. ITV unveils brand refresh as main channel reverts to ITV1

In November, ITV launched new channel branding, on-screen presentation and idents across all of its on-air channels.

7. Rachel Forde to exit as UM UK CEO

Also in November, The Media Leader revealed that Rachel Forde was stepping down as chief executive of UM UK to “pursue a new challenge in her career”.

8. UK TV landmark as Netflix and Disney become BARB subscribers

In October, The Media Leader reported that Netflix had signed up to BARB’s independent measurement of TV in the UK, and revealed that rival Disney had quietly been a subscriber for over a year.

9. Netflix ads chief Jeremi Gorman: ‘the way we’ve launched is not where we want to be’

In her first industry conference appearance at The Future of TV Advertising Global in December, Netflix’s president of worldwide advertising urged media buyers to give the streaming giant time as it adapts to the TV measurement and buying system.

10. Netflix’s The Crown attracts 2.8m UK viewers

The most-watched episode of Netflix’s new series of The Crown attracted 2.87 million viewers across all devices for the week beginning 7 November, according to BARB figures.

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