Walmart reports 30% growth in advertising business
News in brief
Walmart reported in its Q2 earnings that its global advertising business grew nearly 30% year-over-year, led by Walmart Connect and Flipkart.
In the retail company’s earnings call, CEO Doug McMillon stated that Walmart more than doubled (+121%) the number of active advertisers investing with it.
He added: “Improvements to search and our large first-party shopper data have led to performance improvements for our advertisers, both year-over-year and sequentially”.
