Walmart launches ‘immersive experiences’ in Roblox

Walmart launches ‘immersive experiences’ in Roblox
In brief

Walmart has launched two new “immersive experiences” in Roblox: Walmart Land and Walmart’s Universe of Play.

Walmart Land features a virtual store of merchandise, or what the company is dubbing “verch”, for players’ avatars, as well as and unlockable tokens and badges that can be earned in various games and competitions.

It will also debut with three major “experiences”: Electric Island, House of Style, and Electric Fest, each with various interactive entertainment options.

Walmart’s Universe of Play, meanwhile, will offer players virtual experiences with toys and products like hoverboards to play with as they seek to build a personal trophy case by earning virtual coins.

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