TikTok Shop to sell fresh food

TikTok Shop to sell fresh food
News in brief

TikTok will sell fresh food directly through its shop for the first time in the UK.

Users will be able to purchase food through the shopping function on the app from brands including Pasta Evangelists, The Fish Society, The Veg Box Company, By Ruby and EXALT from 1 August.

TikTok reported food content on its platform has accumulated 26 billion views.

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