TikTok moves into OOH and cinema

TikTok moves into OOH and cinema

TikTok will roll out its content across billboards, cinemas and other video-enabled out-of-home (OOH) screens in its global “Out of Phone” solution.

Unveiled today at Advertising Week New York, the short-form video platform’s initiative allows partners and brands to use its content “beyond the four corners of the phone screen” to reach new audiences via OOH and cinema partnerships.

“With Out of Phone, we’re taking TikTok beyond the palm of our hands and into everyday life,” said Dan Page, global head of distribution, new screens, at TikTok. “From billboards to restaurants, gas stations to airports, we are on a mission to create endless ways for our community to experience the joy and creativity of TikTok.”


The solution’s outdoor partners currently span the US, Canada, LATAM and APAC, with Adomni and DIVE Billboards covering all territories.

In the US, GSTV, Raydiant, Redbox, Loop TV, ReachTV, and VEVO are additional region-specific partners, with the latter three also partnered in Canada.

Latam Airlines, Mude.Fit, VEVO, and Zanzar are working with TikTok in the LATAM region.

TikTok has agreed cinema partnerships with Screenvision in the US and Cineplex in Canada to “replicate the experience” of the app on the silver screen.

A TikTok spokesperson told The Media Leader it was exploring partnerships in the EU and UK.

Adwanted UK is the trusted delivery partner for three essential services which deliver accountability, standardisation, and audience data for the out-of-home industry. Playout is Outsmart’s new system to centralise and standardise playout reporting data across all outdoor media owners in the UK. SPACE is the industry’s comprehensive inventory database delivered through a collaboration between IPAO and Outsmart. The RouteAPI is a SaaS solution which delivers the ooh industry’s audience data quickly and simply into clients’ systems. Contact us for more information on SPACE, J-ET, Audiotrack or our data engines.

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