TikTok has launched three shopping ad formats to “help brands maximise the ecommerce potential of the platform”.
Video shopping ads will be available globally which will allow advertisers to highlight one or multiple products in in-feed video ads.
Live shopping ads are currently only available for testing where TikTok Shop is available, like the UK. These encourage users to move from their “For You” feed to a brand’s TikTok Shop livestream.
Catalog listing ads are being tested in the United States which offer advertisers the option to scale product catalogs across TikTok, extending reach beyond the “For You” feed.
These three new advertising formats can be accessed through product sales in TikTok Ads Manager.