The Specialist Works wins £20m Neilson Financial Services media account
In brief
Independent media agency, The Specialist Works, has been appointed TV agency of record for Neilson Financial Services.
The Specialist Works replaces Publicis Groupe agency Starcom and will be responsible for driving efficient response across Neilson Financial Services brands which provide direct-to-consumer life insurance.
The agency’s work started today with a new TV campaign for Cover Today (pictured) which aims to drive sales and recruit next generation of customers. The Specialist Works will use proprietary attribution technology to gain insights in to the campaign’s efficacy.
