Sustainability start-up The GoodNet has announced a partnership with Ferris, “the Zero Waste App”.
As part of the agreement, The GoodNet will take on the sales of Ferris’s new advertising and sponsorship products. Meanwhile The GoodNet’s advertisers will be able to reach Ferris’s user base of ethical consumers.
Ferris is an app with 35,000 users giving and acquiring once-loved items for free. It was founded by ex-BT and Sky executives, Phil Galloway and Nick Castle, to inspire consumers to reduce waste by transforming the circular economy.
Research by McKinsey has predicted 50% of consumers in the UK have purchased pre-owned items, and as sustainability-conscious Gen Z age, that proportion will only rise.
The GoodNet’s mission allows advertisers to reach an audience of ethical consumers, while directly funding publishers with content that inspires people to live greener, healthier and more socially positive lives.
