Teads, the global programmatic platform, has added connected TV inventory to its platform.
The CTV inventory is initially being launched in the US, with additional territories to follow later this year.
The addition aims to give advertisers and agencies access to a range of high-attention, brand-safe and quality media, expand audience reach by nearly 2 billion monthly unique users, and deliver “better business outcomes”.
Advertisers and agencies can now buy across TV, mobile, and desktop through Teads’ platform, and have more options to reach consumers throughout the customer journey with contextualised targeting.
During its beta testing, Teads partnered with brands across every major category and saw uplifts across the funnel, including high attention, brand awareness, purchase intent, and tune-in conversion.