Origin, the cross-media measurement solution managed by trade body Isba, will have received £52m in funding by the end of this year.

The alpha trial is set to commence in July with EE, L’Oréal, PepsiCo, P&G and Unilever participating, and with data from digital video, digital display and linear TV.

In brief: whereas the first consultation asked advertisers whether they would be happy to contribute in principle, the second asks about the details of the contribution.

Origin CEO tells FTVA conference that UK broadcasters have five concerns and are still not participating in the trade body’s cross-media measurement scheme.

ISBA has chosen Tom George to be the first CEO of Origin, the UK’s cross media measurement programme. 

ISBA has launched the third phase of Origin, its cross-media measurement initiative, which aims to move the project from concept to build stage.

There is no better way of getting the funding needed to finally give advertisers the control in media they deserve.

ISBA’s cross-media measurement initiative will consult UK advertisers about creating a levy on media activity to part-fund its work

ISBA has announced today it will start looking for a CEO of Project Origin, the UK cross-media measurement initiative.

ISBA’s initiative to build a cross-media measurement system, Project Origin, is set to enter its third phase of development.