Reddit acquires audience contextualization company Spiketrap

News in brief

Reddit has acquired audience contextualization start-up Spiketrap, whose technology the platform expects will help improve Reddit ad relevance and performance through “upleveled” targeting, quality scoring, and engagement prediction.

Spiketrap was founded in 2016 and is currently based in San Francisco.

The move follows Reddit’s other recent acquisitions of machine-learning platform Spell and natural language processing company MeaningCloud.