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Rajar Q3 2021: Digital

Rajar Q3 2021: Digital

Almost three quarters of the UK’s adult population are listening to radio via digitally enabled platforms each week, according to Rajar figures published today. 

Some 41 million people over the age of 15 tune-in to radio via DAB, DTV, online or a smartphone app.

DAB dominates platform share of listening with 43%. Online listening including apps is 18%, whilst listening via a TV has a 5% share. 

In an average week, digital listening accounts for 665 million hours; DAB has a 65% share of digital listening hours, DTV 7% and Online 27%. 

For more analysis on Rajar’s Q3 2021 results, log-in to Mediatel Connected and read our extended coverage

 

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