Publicis Groupe has upgraded its full-year forecast for a second time this year, upping its organic growth rate from 6%-7% to 8.5%.
The agency holding group registered 10.3% organic growth in the last quarter, its third quarter in a row of double-digit organic growth. This marked an “acceleration” of organic growth compared to pre-pandemic levels.
This was partially attributed to “continued strength” across the US and Europe, which both grew at 11.1% growth, and significant growth of Publicis Sapient and Epsilon with 18.1% and 13.9% respectively.
Publicis Groupe has additionally set aside an “exceptional bonus” of one-week salary for half of its employees to help with the cost-of-living crisis — the second time it has done so this year.
Arthur Sadoun, chairman and CEO of Publicis Groupe, pictured, main image.