OnTheMarket, a UK residential property portal provider, will launch a three-part series, Finding the Cornish Dream, on Channel 4 this weekend.
The series will follow Cornish estate agents taking buyers through dream houses in Cornwall as well as stories about locals struggling to buy and aspirational buyers coming to the coast.
The branded entertainment partnership aims to build awareness of OnTheMarket’s offering to buyers and sellers, while showing the natural beauty of Cornwall, its housing market and the role of local estate agents.
OnTheMarket will sponsor the series on air and across All 4, with selected clips used across social channels.
The series was commissioned by Jasper Hone at Channel 4 and developed with MediaCom UK, Flicker Productions and Channel 4 and will launch on 27 August at 5.30pm.