The Daily Mirror editor Alison Phillips will chair a special session about the future of news at Mediatel’s flagship Future of Media conference next week.
Phillips, who is also chair of Women in Journalism, will host the workshop which will showcase some of the best up and coming talent in the newsbrand industry and media agency world.
A short film will introduce five journalists: telling the story of their background and their work. Then, three people at the start of their media career (two journalists and one media agency executive) will take to the stage to discuss the future of news and advertising in more detail.
The Future of News is led by Newsworks and takes place on 13 October at The Future of Media at the Andaz Hotel in Liverpool Street, London.
It is one of two free sessions which will give limited access to the wider Future of Media conference on 12 and 13 October. Keynote speakers include ITV CEO Carolyn McCall, who will be interviewed by The Media Leader editor Omar Oakes, and Jill Scott, goalkeeper for the Euro championship-winning England football team.
The Future of News will be followed by a second session, “The importance of context: How to optimise video in your media plan”.
Led by the team at Channel Factory, this session will explain the opportunity for media planners and marketers who focus on optimising video strategies in their media campaigns through brand sustainability and context alignment. The panel will reveal how to combine automation, human vetting, and data targeting, to ensure viewers have the optimal online video experience.
The session will conclude with a fireside chat with a key brand to take you through examples of how this approach has driven results in practice.
Both workshops are free to attend and you can register by clicking here. Registering for a workshop will give you limited access to some of the other content at The Future of Media, including the headline interviews with ITV CEO Carolyn McCall and Euro 2022 winner and Lioness legend, Jill Scott. Places are limited so please only register if you can make it.