Meta introduces AI tools for advertisers

Meta introduces AI tools for advertisers
News in brief

Meta has launched Advantage+ shopping campaigns allowing advertisers to automate the campaign creation process and optimise campaigns.

Advantage+ shopping will roll out to ecommerce and retail advertisers on 15 August, automating up to 150 creative combinations and will also help advertisers optimise campaigns through machine learning.

On 10 August, Meta launched Advantage+ creative and Advantage audience for small businesses to create more effective ads on their Facebook pages.

Advantage+ creative automatically adjusts ad creative for each person viewing the ad, making it the version they are most likely to respond to.

Meanwhile Advantage audience builds a personalised audience based on Page details which is automatically adjusted over time to reach “more relevant people” with the ad.

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