Media Marketing Compliance (MMC) has appointed Nick Manning as non-executive chairman.
According to the marketing contract compliance specialist, Manning joins them at a time when the complexity of marketing and media continues to demand heightened independent scrutiny by advertisers – especially in Retail Media, Connected TV and Social Commerce. In his role at MMC, Manning will seek to broaden the range of services the company provides.
Manning was previously CEO of OMD’s UK media agency division and co-founded Manning Gottlieb Media. He has spent over 15 years as an independent consultant, working at Ebiquity, MediaLink, as well as his own company Encyclomedia International, and specialising in effectiveness, efficiency, and transparency. He writes a monthly column for The Media Leader.
Commenting on his appointment, Manning said: “As marketing becomes increasingly complex, advertisers need experts to guide them to the most appropriate terms with their commercial partners and then require strong governance of contract delivery. In three years MMC has established a strong position in its market and I look forward to helping the company consolidate and expand its services.”
MMC senior partner Stephen Broderick added: “We are delighted that Nick has agreed to join us. He has been at the forefront of the media transparency debate and will help MMC continue to adapt and develop our services to ensure that our clients are protected in an industry that feels like it changes on a daily basis.”