Mail Metro Media launches ID solution

Mail Metro Media launches ID solution
In brief

Mail Metro Media, the advertising arm of DMG Media, has launched an identity solution connecting audiences and advertisers across its portfolio of websites.

At its annual upfronts on 13 October, Mail Metro Media previewed the new product, called dmg::ID, to advertisers who will now be able to match and model audiences from DMG Media’s user base from all of its newsbrands directly against client data sets.

DMG Media publishes the Daily Mail, MailOnline, The Mail on Sunday, Metro, Metro.co.uk, the i newspaper and inews.co.uk.

The Mail Metro Media upfronts also examined commercial updates in video, attention, ad effectiveness, diversity and sustainability, and was joined by England footballer Bethany England (pictured, centre right, main image, with Grant Woodthorpe, executive director for investment at Mail Metro Media, Ranvir Singh, journalist and TV presenter, and Dominic Williams, chief revenue officer at Mail Metro Media).

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